pay per click advertising

Pay Per Click Advertising ModelPay per click (PPC) advertising is a unique way to get your company information in front of searchers and socializers. It can be a very strong part of any internet marketing campaign when managed correctly.

We'll start by reviewing your business and goals. Once we understand what you want to accomplish, we go to work designing a full campaign including:

    • Using Social Media Ads (FaceBook etc) or Search Engine Ads
    • Designing the page visitors will see when clicking on the ad based on ad location (on social media, search engines or within page content)
    • Writing the ad copy based on where the ad was running
    • Choosing keywords that have the best chance of producing conversions
    • Assisting in setting the budget for ads
    • Monitoring quality score for highest ad placement
    • Monitoring ad performance and refining keywords, adding negetive keywords
    • Setting up split tests when necessary to improve ad performance
    • Making changes to ad copy, placement, landing pages etc.

Our fee for PPC management is 20% of the advertising budget.

Just need a little advice to get you started? Schedule a consultation today!
During a consultation I'll give you help with how to structure a campaign, what keywords to choose, how to set up content based vs. search based campaigns and why it's important to have a planned landing page. Consultations are charged by 1/2 hour $50. Schedule your consultation here!

 

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